Social Selling Cohort
Book more meetings from LinkedIn without cold spamming, automation, or guesswork.
Your buyers are on LinkedIn every day, scrolling, evaluating, deciding who to trust.
Right now, that decision isn't going in your favor. All you need is 3 weeks to change that.
Strategic positioning + targeted content + smart outreach = Pipeline you control.
Where
Google Meet
When
May 7, 14, 21
Time
6 PM to 9 PM (EST)
500
+
Sellers
Trained
50
+
Companies
Coached
160
+
LinkedIn®
Recommendations
18k
+
Followers &
Growing
Trust is what we're all about
Used by sales teams at:
You're doing everything you're supposed to do. It's just not working
The old prospecting playbook is broken
Cold email?
Deliverability is f*cked
Reply rates are tanking. Everyone's inbox looks like a spam folder.
Cold calling?
3% connect if you're lucky.
Even when you get through, they're hostile because you're the 47th rep who called them this week.
LinkedIn automation?
Got your account flagged.
Burned your territory. Made your brand look desperate.
You hired an agency to "manage your LinkedIn."
→ They posted generic shit that got 3 likes. Zero pipeline impact.
You bought automation tools to spam connection requests
→ Got your account restricted. Pissed off your prospects. Burned relationships before they started.
You followed the guru advice to "just be consistent"
You were using content creation tactics when you needed social selling tactics.
Is this for you?
Be honest with yourself.
JOIN IF YOU...
are an SDR, AE, or sales leader tired of cold prospecting tactics with 2% success rates
are a marketer or CMO who needs to generate demand, not just engagement
understand that investment generates return (you spend money to make money)
are willing to invest 3 hours/week for 3 weeks to build a pipeline channel that works
want a system that makes buyers come to you, not the other way around
are ready to show up authentically on LinkedIn (no ghostwriters, no fake personas)
already know your ICP and your value prop—you just need the LinkedIn execution
DON'T JOIN IF YOU...
are not willing to post content or engage on LinkedIn (that's the system)
want someone to run your LinkedIn for you (this teaches you the system)
are looking for overnight results (this is a 3-week build with long-term payoff)
just want to "build your personal brand" without a revenue goal
What DOES work
A social selling system that converts lurkers to clients
Position yourself so buyers actually want to talk to you
Your profile isn't a resume. It's a sales page. We rebuild it to answer the only question that matters: "Why should I take a call with you?"
Content that demonstrates you understand their business
Not engagement bait. Not motivational quotes. Content that shows you know their pain better than they do. So when you send a connection request, they already see you as the expert.
social selling tactics that start conversations, not spam filters
80% of this works without Sales Navigator. Learn how to identify warm leads, personalize outreach that gets replies, and turn connections into qualified pipeline.
consistency with context.
Let's talk about ROI (Return On Investment)
You're in sales. You understand numbers.
ROI Calculator
Results
Revenue:
Why this event?
Not just training. A system that generates pipeline.
Live, hands-on building
This isn’t someone talking at you. We break things down live, apply them together, and fix what’s not working in real time.
Real feedback, not guesswork
You won’t be doing this alone. You’ll get direct feedback on your profile, your content, and your approach, so you know what actually works.
A system you can reuse
You’re not leaving with ideas. You’re leaving with a system you can repeat, without overthinking what to post or how to start conversations.
Turn conversations into meetings
I'll show you how to take engagement and turn it into real conversations, without sounding forced or scripted.
6:00 PM - 9:00 PM
Week 1
Rebuild your profile from resume to sales page. Leave Week 1 with every section rewritten and optimized
6:00 PM - 9:00 PM
Week 2
Build your content strategy. What to post, when to post it, how to make it convert.
6:00 PM - 9:00 PM
Week 3
Social selling tactics that book meetings. Leave with your outreach sequence built and your first 10 prospects identified
+ 250 Actionable Slides
Frameworks, templates, and scripts ready to use from day one.
This isn't about "building your personal brand" or "going viral."
This is about using LinkedIn as a prospecting channel that actually works.
You wouldn't be the first
500+ sellers have already built their system
Join a global community of learners who are gaining real skills, seeing real progress, and celebrating real wins every day.
About Me
Over 5 years, I've trained 500+ sellers and 50+ companies on how to do this. Not through cold spam. Not through automation. Through strategic positioning, smart content, and social selling tactics that actually work.
Here's what most LinkedIn trainers won't tell you:
Your buyers don't need to be "active on LinkedIn" to be viable targets. 90% of them are lurkers. They're watching. Evaluating. Deciding whom to trust, they reach out to sellers who've demonstrated they actually understand the business when they're ready to buy. Every connection request you send, every post you make (or don't make), every comment you leave, they're watching. Forming an opinion about whether you're worth talking to.
The difference between sellers who win and sellers who struggle?
The ones who win have a system. They know what to post, who to connect with, how to message them, and when to ask for the meeting. The ones who struggle are winging it. Hoping something sticks. They're not the ones with the best cold email sequences. They're the ones who've built a presence on LinkedIn so strong that buyers reach out to them
This cohort gives you the system.
Real Sellers, Real Pipeline
Word on the Street
"We now also recommend him to our customers."
“Eddy has worked out a Social Selling Strategy for Surfe and is constantly advising us on that topic. He is very dedicated and diligent when it comes to work, and there has not been a single time that we have not been able to ask him for help. He responds very quickly to every request. He's not only an advisor to us - we now also recommend him to our customers.”
David Chevalier
- Founder & CEO
"It never feels like he is selling!"
“ Eddy is a master salesperson who understands how to build relationships by defining a pain point and providing unbelievable value. It never feels like he is selling! I had the pleasure of collaborating with Eddy a number of times over the last year.”
Nadia Milani
- VP of Marketing
"He is constantly learning, sharing, and testing new strategies to help companies beat their goals."
“Eddy's experience as a seller could set him apart from most. The biggest differentiator about Eddy, though, is his knowledge of sales trends and strategies and how to help organizations leverage these to hit goals and unlock new revenue potential. He is constantly learning, sharing, and testing new strategies to help companies beat their goals."
Alex Franco
- Sr. Director of Sales
Enrollment
Pricing for every need
A focused cohort that pays for itself fast by helping you turn LinkedIn® activity into real, measurable ROI.
Best for: B2B sellers, SDRs, AEs, and sales leaders who not only want a system but are also thinking of becoming thought leaders.
What’s included:
Confidence not required.
Putting my money where my mouth is.
I’m not going to promise you results, because this only works if you actually do the work. This isn’t a course you watch. This is something we build together. If you show up and implement, you’ll leave with:
→ A profile that attracts buyers
→ A content system you can stick to
→ A repeatable way to turn conversations into meetings
I don’t offer refunds because the people this is built for don’t need one. They’re not “trying” LinkedIn, they’re fixing something that’s already costing them pipeline.
We've got answers
What the F.A.Q
Do you write my posts for me?
No. I'm going to teach you how to do it yourself. In the end, it's more valuable to learn the skills than hire someone to do it for you once you understand the system.
Do you have resources I can use?
Yes. You get DM scripts, personal branding layouts, visual libraries, and post templates, all packed into Figma, Canva, and Google Docs. Ready to use from day one.
I'm not a good writer. Will it work for me?
Yes. We're not teaching you to be a content creator. We're teaching you to use content as a social selling tool. Big difference. Most students aren't writers, and some hate it. You'll learn to write fast, simply, and in a way that actually sounds like you.
What if I miss a live session?
Every session is recorded. You'll get full access once we're done. Watch on your own time and implement when you're ready. Nothing is locked behind attendance. One thing to keep in mind, though... you can't share it with anyone outside your cohort.
Do I need Sales Navigator?
No. 80% of the tactics work without it. Week 3 covers Sales Nav tactics for those who have it or want to invest, but it's built into the InReach session, not a separate requirement.
How quickly will I see results?
Some students book meetings on their first day; others within their first week or month of applying the system. It depends on your niche, audience, and how consistently you execute. The people who show up, do the work, and stay consistent, those are the ones who get booked.
How much time do I need each week?
3 hours for the live session, plus 2–3 hours to implement between sessions. It's a 3-week investment that builds a channel you can use for the rest of your career.
Is this just for B2B sellers?
Primarily B2B, that's where LinkedIn is most powerful, but if your B2C buyers are professionals who spend time on LinkedIn, the system works. If you're selling shoes or meal kits, it won't.
Can I expense this?
Ask your manager. Many companies cover this as sales enablement training. If they won't, invest in yourself. You're building a skill that follows you wherever you work.
What's your refund policy?
Payments are non-refundable. Your payment reserves a seat in the cohort; it is not refunded due to lack of participation. Once your payment processes, you'll be added to your group and sent calendar invites. Full policy is available at checkout.
Employees not participating?
Train your entire sales team
Group rates and custom rollout available for teams of 10+.
Employee-generated content is making a big move, and you don't want to be left behind!
✅ Proposify — 10-rep outbound team
✅ Chili Piper — SDR enablement program
✅ ZoomInfo — Executive team content
50+ companies coached to date
Want to train your team?
This cohort is designed for individual sellers. If you're a sales leader looking to train 10+ reps, let's talk about custom team training with group rates and internal rollout support.
