01Trust
Branding
Turn your profile into a buyer-facing sales page that creates trust before the first message.
Trust that compounds
social selling
Build trust. Create demand. Generate pipeline.
A proven system for sellers, founders, and revenue teams who want to turn LinkedIn® into real conversations and forecasted pipeline.
20 yrs
in sales
$50M+
products sold
500+
sellers coached
50+
companies
What is Thrii?
Thrii brings your branding, content, and outreach together on one system, so every LinkedIn® conversation moves a deal forward. Trust gets built. Demand gets created. Pipeline gets forecasted.
Trusted by revenue teams at
The real problem
Most sellers don't have a LinkedIn® problem. They have a pipeline problem.
More posting, more messages, and more activity will not fix a system that was never built around trust.
Activity without outcomes
Busy dashboards. Empty pipeline.
Posts without conversations
Likes from coworkers. Silence from buyers.
Visibility without opportunity
Impressions don't pay commission.
No repeatable system
Some weeks work. Most don't.
From the founder
Buyers don't respond to activity. They respond to trust.
For nearly 20 years, I sold the traditional way: cold calls, cold emails, and more activity. Then buyers stopped picking up. Trust became the new conversion rate.
I rebuilt how I sell around that shift, used it to generate $50M+ in products sold, and refined it with 500+ sellers across 50+ companies.
The three pillars
One repeatable system for consistent pipeline.
Three connected moves. One measurable outcome.
02Demand
Content
Build a repeatable system that shapes how buyers understand their problem and your expertise.
Demand that compounds
03Pipeline
InReach
Turn engagement into natural conversations, real relationships, and qualified meetings.
Pipeline that compounds
Who it's for
Built for people who own the number.
Sales leaders
Give your team a channel that compounds.
Revenue teams
Turn presence into consistent conversations.
Founders
Build trust at scale without becoming a creator.
Individual sellers
Create a pipeline channel you control.
Work with Eddy
One proven system. Two ways in.
Social Selling Cohort
Learn the full Branding, Content, and InReach system live over three weeks, then keep using it for the rest of your career.
- Three live build sessions
- Direct feedback from Eddy
- Lifetime access to recordings and resources
Coaching & Speaking
Bring the system to your revenue team, sales kickoff, leadership offsite, or conference with practical guidance built from real selling.
- Custom team workshops
- Revenue-focused keynotes
- Practical systems your team can use immediately
Why now
The buying game has changed.
Buyers decide who feels credible before they ever enter your pipeline. Build trust first, and the conversations follow.
01
Cold outreach is harder than ever
Reply rates are at record lows.
02
Buyer attention is fragmented
The people who earn attention earn the meeting.
03
Trust is the new conversion rate
Buyers vet you before they reply.
04
Research happens before the call
Be on the shortlist before the buyer raises a hand.
Results
Real experience. Real trust.
"Eddy is a master salesperson who understands how to build relationships by defining a pain point and providing unbelievable value. It never feels like he is selling!"
Nadia Milani
VP of Marketing, Proposify
"Eddy's biggest differentiator is his knowledge of sales trends and strategies, and how he helps companies unlock new revenue."
Alex Franco
Sr. Director of Sales, Chili Piper
"In an ecosystem full of fluff influencers, Eddy cuts right through the BS and focuses on real opportunities."
Jeff Gapinski
Founder & CRO, Huemor
"Eddy is a master salesperson who understands how to build relationships by defining a pain point and providing unbelievable value. It never feels like he is selling!"
Nadia Milani
VP of Marketing, Proposify
"Eddy's biggest differentiator is his knowledge of sales trends and strategies, and how he helps companies unlock new revenue."
Alex Franco
Sr. Director of Sales, Chili Piper
"In an ecosystem full of fluff influencers, Eddy cuts right through the BS and focuses on real opportunities."
Jeff Gapinski
Founder & CRO, Huemor
"Eddy is a master salesperson who understands how to build relationships by defining a pain point and providing unbelievable value. It never feels like he is selling!"
Nadia Milani
VP of Marketing, Proposify
"Eddy's biggest differentiator is his knowledge of sales trends and strategies, and how he helps companies unlock new revenue."
Alex Franco
Sr. Director of Sales, Chili Piper
"In an ecosystem full of fluff influencers, Eddy cuts right through the BS and focuses on real opportunities."
Jeff Gapinski
Founder & CRO, Huemor
"Eddy is a master salesperson who understands how to build relationships by defining a pain point and providing unbelievable value. It never feels like he is selling!"
Nadia Milani
VP of Marketing, Proposify
"Eddy's biggest differentiator is his knowledge of sales trends and strategies, and how he helps companies unlock new revenue."
Alex Franco
Sr. Director of Sales, Chili Piper
"In an ecosystem full of fluff influencers, Eddy cuts right through the BS and focuses on real opportunities."
Jeff Gapinski
Founder & CRO, Huemor
"Eddy worked out a Social Selling Strategy for Surfe and is constantly advising us. He's not only an advisor — we now also recommend him to our customers."
David Chevalier
Founder & CEO, Surfe
"Forward thinking and team player. Eddy helped us define the strategies to improve positioning and we felt as if he was one more internally."
Teresa Delgado
Sr. Marketing Manager, Amplemarket
"Eddy is an expert when it comes to branding, B2B, and connecting with prospects in a way that adds value for both sides."
Phil Schnee
Senior AE, DuploCloud
"Eddy worked out a Social Selling Strategy for Surfe and is constantly advising us. He's not only an advisor — we now also recommend him to our customers."
David Chevalier
Founder & CEO, Surfe
"Forward thinking and team player. Eddy helped us define the strategies to improve positioning and we felt as if he was one more internally."
Teresa Delgado
Sr. Marketing Manager, Amplemarket
"Eddy is an expert when it comes to branding, B2B, and connecting with prospects in a way that adds value for both sides."
Phil Schnee
Senior AE, DuploCloud
"Eddy worked out a Social Selling Strategy for Surfe and is constantly advising us. He's not only an advisor — we now also recommend him to our customers."
David Chevalier
Founder & CEO, Surfe
"Forward thinking and team player. Eddy helped us define the strategies to improve positioning and we felt as if he was one more internally."
Teresa Delgado
Sr. Marketing Manager, Amplemarket
"Eddy is an expert when it comes to branding, B2B, and connecting with prospects in a way that adds value for both sides."
Phil Schnee
Senior AE, DuploCloud
"Eddy worked out a Social Selling Strategy for Surfe and is constantly advising us. He's not only an advisor — we now also recommend him to our customers."
David Chevalier
Founder & CEO, Surfe
"Forward thinking and team player. Eddy helped us define the strategies to improve positioning and we felt as if he was one more internally."
Teresa Delgado
Sr. Marketing Manager, Amplemarket
"Eddy is an expert when it comes to branding, B2B, and connecting with prospects in a way that adds value for both sides."
Phil Schnee
Senior AE, DuploCloud
$50M+
products sold
500+
coached
50+
companies
Your next move
Stop chasing attention. Build a system that creates pipeline.
Join Eddy live and turn your LinkedIn® presence into trust, conversations, and measurable opportunity.