About Eddy Bahnam
You don't need more activities. Just a better system.
Nearly 20 years in sales. $50M+ generated. I run the Thrii Social Selling Cohort; a 3-week live program that teaches sellers how to turn LinkedIn® into a predictable pipeline channel.
$50M+
Revenue generated
500+
Sellers coached
50+
Organizations helped
Two decades of revenue.
I'm not new to sales.
10K+
Cold calls
1M+
Emails
10K+
DMs
1K+
SMS
Why I Built the Cohort
I watched great sellers struggle, not for lack of effort, but because the way buyers buy changed.
For most of my career, the playbook worked: more calls, more emails, more activity. Then buyers stopped picking up. They started Googling. They started shortlisting before anyone raised a hand.
I watched talented reps miss quota, not because they didn't grind, but because the channels they were trained on quietly stopped converting. Nobody had updated the system.
Rooms, Stages & Teams
This is not my first rodeo.
I've had the great privilege of coaching and presenting to teams as small as 10 and crowds of over 500, on 3 separate continents.
What I Believe
Four principles behind every engagement.
Trust beats activity.
Buyers don't reward effort. They reward the people they already trust before the first call.
Demand beats attention.
Impressions are noise. Demand is when the right buyer raises their hand without being chased.
Conversations beat followers.
A 200-follower account that books five meetings beats a 50K-follower account that books none.
Pipeline beats vanity metrics.
Likes don't fund quotas. Pipeline does. Every move should ladder up to revenue.
Over 160 recommendations. Hundreds of sellers. Dozens of teams.
Trust at scale isn't a tagline. It's what other people have already said, without being asked.
"Eddy worked out a Social Selling Strategy for Surfe and is constantly advising us. He's not only an advisor — we now also recommend him to our customers."
David Chevalier
Founder & CEO, Surfe
"Eddy is a master salesperson who understands how to build relationships by defining a pain point and providing unbelievable value. It never feels like he is selling!"
Nadia Milani
VP of Marketing, Proposify
"Eddy's biggest differentiator is his knowledge of sales trends and strategies and how to help organizations leverage these to hit goals and unlock new revenue."
Alex Franco
Sr. Director of Sales, Chili Piper
"Eddy worked out a Social Selling Strategy for Surfe and is constantly advising us. He's not only an advisor — we now also recommend him to our customers."
David Chevalier
Founder & CEO, Surfe
"Eddy is a master salesperson who understands how to build relationships by defining a pain point and providing unbelievable value. It never feels like he is selling!"
Nadia Milani
VP of Marketing, Proposify
"Eddy's biggest differentiator is his knowledge of sales trends and strategies and how to help organizations leverage these to hit goals and unlock new revenue."
Alex Franco
Sr. Director of Sales, Chili Piper
"Eddy worked out a Social Selling Strategy for Surfe and is constantly advising us. He's not only an advisor — we now also recommend him to our customers."
David Chevalier
Founder & CEO, Surfe
"Eddy is a master salesperson who understands how to build relationships by defining a pain point and providing unbelievable value. It never feels like he is selling!"
Nadia Milani
VP of Marketing, Proposify
"Eddy's biggest differentiator is his knowledge of sales trends and strategies and how to help organizations leverage these to hit goals and unlock new revenue."
Alex Franco
Sr. Director of Sales, Chili Piper
"Eddy worked out a Social Selling Strategy for Surfe and is constantly advising us. He's not only an advisor — we now also recommend him to our customers."
David Chevalier
Founder & CEO, Surfe
"Eddy is a master salesperson who understands how to build relationships by defining a pain point and providing unbelievable value. It never feels like he is selling!"
Nadia Milani
VP of Marketing, Proposify
"Eddy's biggest differentiator is his knowledge of sales trends and strategies and how to help organizations leverage these to hit goals and unlock new revenue."
Alex Franco
Sr. Director of Sales, Chili Piper
"Eddy's passion for social selling is contagious. In an ecosystem full of fluff influencers, he cuts right through the BS and focuses on real opportunities."
Jeff Gapinski
Founder & CRO, Huemor
"Forward thinking and team player. Eddy helped us define the strategies to improve positioning and we felt as if he was one more internally."
Teresa Delgado
Sr. Marketing Manager, Amplemarket
"Eddy is an expert when it comes to branding, B2B, and connecting with prospects in a way that adds value for both sides."
Phil Schnee
Senior AE, DuploCloud
"Eddy's passion for social selling is contagious. In an ecosystem full of fluff influencers, he cuts right through the BS and focuses on real opportunities."
Jeff Gapinski
Founder & CRO, Huemor
"Forward thinking and team player. Eddy helped us define the strategies to improve positioning and we felt as if he was one more internally."
Teresa Delgado
Sr. Marketing Manager, Amplemarket
"Eddy is an expert when it comes to branding, B2B, and connecting with prospects in a way that adds value for both sides."
Phil Schnee
Senior AE, DuploCloud
"Eddy's passion for social selling is contagious. In an ecosystem full of fluff influencers, he cuts right through the BS and focuses on real opportunities."
Jeff Gapinski
Founder & CRO, Huemor
"Forward thinking and team player. Eddy helped us define the strategies to improve positioning and we felt as if he was one more internally."
Teresa Delgado
Sr. Marketing Manager, Amplemarket
"Eddy is an expert when it comes to branding, B2B, and connecting with prospects in a way that adds value for both sides."
Phil Schnee
Senior AE, DuploCloud
"Eddy's passion for social selling is contagious. In an ecosystem full of fluff influencers, he cuts right through the BS and focuses on real opportunities."
Jeff Gapinski
Founder & CRO, Huemor
"Forward thinking and team player. Eddy helped us define the strategies to improve positioning and we felt as if he was one more internally."
Teresa Delgado
Sr. Marketing Manager, Amplemarket
"Eddy is an expert when it comes to branding, B2B, and connecting with prospects in a way that adds value for both sides."
Phil Schnee
Senior AE, DuploCloud
"Eddy has brought two things to all our interactions: contagious energy and a wealth of knowledge. Every time we've talked, I've either learned something completely new about sales or started to think about a familiar topic in a new way."
Conor Deterding
Account Executive, Hootsuite
"Eddy brings an incredibly creative and approachable strategy into building your social brand & influence. Because of his coaching, I've had a number of new & productive conversations with prospective clients, and genuine relationships established that I wouldn't have made otherwise."
Michelle Williams
Account Manager, Pitchbook
"Took Eddy's Social Selling course a few months ago and came away with a much clearer understanding of how to effectively use LinkedIn as a tool to build relationships, create demand, and drive more meaningful sales conversations."
Angelo Dinatale
Sales Representative, GlobalVision
"Eddy has brought two things to all our interactions: contagious energy and a wealth of knowledge. Every time we've talked, I've either learned something completely new about sales or started to think about a familiar topic in a new way."
Conor Deterding
Account Executive, Hootsuite
"Eddy brings an incredibly creative and approachable strategy into building your social brand & influence. Because of his coaching, I've had a number of new & productive conversations with prospective clients, and genuine relationships established that I wouldn't have made otherwise."
Michelle Williams
Account Manager, Pitchbook
"Took Eddy's Social Selling course a few months ago and came away with a much clearer understanding of how to effectively use LinkedIn as a tool to build relationships, create demand, and drive more meaningful sales conversations."
Angelo Dinatale
Sales Representative, GlobalVision
"Eddy has brought two things to all our interactions: contagious energy and a wealth of knowledge. Every time we've talked, I've either learned something completely new about sales or started to think about a familiar topic in a new way."
Conor Deterding
Account Executive, Hootsuite
"Eddy brings an incredibly creative and approachable strategy into building your social brand & influence. Because of his coaching, I've had a number of new & productive conversations with prospective clients, and genuine relationships established that I wouldn't have made otherwise."
Michelle Williams
Account Manager, Pitchbook
"Took Eddy's Social Selling course a few months ago and came away with a much clearer understanding of how to effectively use LinkedIn as a tool to build relationships, create demand, and drive more meaningful sales conversations."
Angelo Dinatale
Sales Representative, GlobalVision
"Eddy has brought two things to all our interactions: contagious energy and a wealth of knowledge. Every time we've talked, I've either learned something completely new about sales or started to think about a familiar topic in a new way."
Conor Deterding
Account Executive, Hootsuite
"Eddy brings an incredibly creative and approachable strategy into building your social brand & influence. Because of his coaching, I've had a number of new & productive conversations with prospective clients, and genuine relationships established that I wouldn't have made otherwise."
Michelle Williams
Account Manager, Pitchbook
"Took Eddy's Social Selling course a few months ago and came away with a much clearer understanding of how to effectively use LinkedIn as a tool to build relationships, create demand, and drive more meaningful sales conversations."
Angelo Dinatale
Sales Representative, GlobalVision
"Just post consistently and you'll go viral get rich."
Every guru sells the same recipe: post every day, chase virality, obsess over followers. It's a great recipe for one thing; being LinkedIn® famous and broke.
Likes don't pay your mortgage. Comments don't close deals. Impressions don't fund pipeline.
Sold to you
- · Virality
- · Follower counts
- · Vanity metrics
- · Hustle harder
What actually moves revenue
- · Positioning
- · The right conversations
- · Demand from the right accounts
- · A repeatable system
have you fallen for the generic guru trap?
Get the real systemProof of Mastery
I don't teach theory. I study the platform.
Certifications aren't the proof; results and trust are, but I invest heavily in understanding the platform so my clients don't have to. Every LinkedIn® Marketing Labs certification, plus the Certified Marketing Insider badge.
Beyond Sales
The human behind the system.
Husband, dad, lifelong learner, and competitive to a fault. I do this work because I love helping people grow, and because watching a seller's pipeline shift never gets old.
The market has changed
The market has changed.
Has your sales strategy?
The sellers who win today build trust before conversations begin. Join the next cohort and install the system for yourself.