Plus Jakarta Sans
HeadlinesBuild trust. Create demand.
Weights 500 · 600 · 700 · 800
Thrii brand
Built to feel clear, credible, and human.
The visual and verbal system behind Thrii is designed to make practical social selling feel unmistakably different from the usual noise.
Logos
The face of our brand.
Use the full wordmark whenever space allows. The symbol carries the identity in smaller, tighter placements. The lettering in every lockup below is set in Croogla (Regular).
Core colors
A palette built around trust and clarity.
Select any color to copy its HEX value.
Accent pairs
Use these sparingly to signal meaning, emphasize a point, or separate ideas.
Typography
Two typefaces. One clear voice.
Inter
Body copyStrategic positioning, useful content, and outreach that starts conversations without spam, automation, or guru fluff.
Weights 400 · 500 · 600 · 700
Logo guidance
Protect what makes the mark recognizable.
Don't change the color
Don't outline the mark
Don't stretch the logo
Don't rotate the logo
Don't add effects
Don't crop the symbol
Principles
How Thrii sounds.
Direct
We say what we mean. No fluff, no jargon, and no guru speak.
Generous
We share the playbook so sellers can understand it, use it, and make it their own.
Human
Warm, sharp, and a little contrarian. Written by people, not bots.
Built to be used
The brand is the promise. The work is how we keep it.
Want to bring the Thrii system to your team or event?
Book a call